A research team tracked lease comps across San Diego office submarkets inside Market IQ, their market intelligence platform. Each cycle, hundreds of address rows came in as raw records, no tenant identified, no suite attribution. An analyst would spend weeks Googling each address, identifying the current tenant at the suite, validating the finding, and keying the record into Market IQ one row at a time. The backlog compounded.
The solution reads the raw address list, identifies the current tenant at each address and suite from public sources, validates the finding against a secondary reference, writes the confirmed record into Market IQ, and color-codes the source spreadsheet by status so the analyst can focus on the handful of addresses that still need human judgment. The system ran once overnight. The next morning the research team opened a completed stack of 988 entries.